Media Selection

57 Media Spikes

When you want insider information of thinking, strategy, upsides and downsides of Media Planning and Buying- THIS BOOK is what you want

The author grabs you by the eyeballs, and through over 4 dozen doses of How To's and Why's and Why Not's, he demonstrates, in bite size segments, how smart media planning and buying is THE most vital element to your campaign's success.

57 Media Spikes- Uncorking The Media Genie reveals hands-on, battle tested, media planning and buying tips and strategies to not only save more of your precious marketing funds, BUT- how to spend them smarter