Dr. Andrea Wojnicki
Dr. Wojnicki wrote her Doctoral Dissertation on “Talking about Products, Talking about Me: Consumers’ Subjective Expertise and Word-of-Mouth Behaviors”, earning her Doctor of Business Administration in Marketing at Harvard University.
A published author Andrea sits on several Boards and has taught Marketing at the Rotman School of Management as well as working client side with Kraft Foods, Toys R Us and Ogilvy & Mather.
Her disciplined yet creative marketing approach makes Andrea a valuable strategic resource for the DMAC membership during our transformation from DMAT to a National resource for direct marketers of all levels (DMAC). Andrea's complete resume