About Us

Dr. Andrea Wojnicki

Dr. Andrea Wojnicki
Board Member
Andrea.wojnicki@directmac.org

Dr. Wojnicki wrote her Doctoral Dissertation on “Talking about Products, Talking about Me: Consumers’ Subjective Expertise and Word-of-Mouth Behaviors”, earning her Doctor of Business Administration in Marketing at Harvard University.

A published author Andrea sits on several Boards and has taught Marketing at the Rotman School of Management as well as working client side with Kraft Foods, Toys R Us and Ogilvy & Mather.

Her disciplined yet creative marketing approach makes Andrea a valuable strategic resource for the DMAC membership during our transformation from DMAT to a National resource for direct marketers of all levels (DMAC). Andrea's complete resume

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