About

Derek A. Lackey

Derek A. Lackey
President DMAC | Managing Director, -30-
derek.lackey AT directmac.org
416 524 7844

Derek is a private sector expert in CASL - our new Canadian Anti Spam Legislation. He has written "CASL Compliance: A Marketer's Guide to Email Marketing to Canadians" to help organizations with their CASL compliance efforts.

In a distinguished career of well over three decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Derek is Managing Director of -30-Strategic Communications, a marketing services company based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance. -30- is also the Publisher of Blazon.Online a curated portal featuring great content for marketers.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.

Specialties

eMarketing Management, CASL, Direct Marketing, Social Media Sharing, Web Development - Content Management Systems, eLead Generation, Strategic Planning,

 
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