About

Privacy Policy

Privacy Policy

The Direct Marketing Association of Canada (DMAC) are committed to protecting your privacy and want you to feel comfortable using our website(s). We will never willfully sell, trade, rent, disclose or make available personally-identifying information about you to any third party without first receiving your permission, except when we believe in good faith that the law requires it, or to protect the rights or property of DMAC. Please take a moment to read the following policy statement to understand how we collect, use and safeguard the personal information you provide to us on the website. This policy may change from time to time, so please check back periodically. Using our website demonstrates your consent to the collection and use of information pursuant to DMAC disclosures in this Policy.

Information Collected And How We Use It.

We may collect two different types of information including non personally-identifying information, and personal information that you voluntarily supply when utilizing a service offered at this website.

Non-Personal Information

Our site tracking program collects aggregate information about the number of visitors, types of browsers used, Internet Service Providers (ISP) used, visit times and length, pages visit, referring pages and exit pages (commonly known as log files). This information helps us measure popularity, traffic, and effectiveness of various areas of this website, and allows our visitors to have a better experience.

Personal Information

We collect personal information in order to provide certain online marketing services to our customers. For example, if you:

• join our membership, we will collect and use your first and last, address, phone number or e-mail address, and credit card information;

• request promotional items, we will collect and use your name and address, or e-mail address;

• decide to participate in a voluntary promotional survey, sweepstakes, e-mail program, direct mail program, interactive nutrition or exercise program, or site registration, we may ask for information about such matters as your buying habits, exercise and nutrition habits, body measurements, income range, religion, ethnicity, height, weight, areas of interest, fitness goals and preferences.

The Direct Marketing Association of Canada  will use the personal information you provide either for the fulfillment of the service request (i.e. sending your product order or the requested promotional item), or for the internal administration of an event. DMAC may also use certain personal information that you provide or that we may collect in aggregate form to facilitate the development of products and services. When obtaining information from you, DMAC will ask only for the information we need to provide the product or service you have requested.

In such events that the Direct Marketing Association of Canada  or any of its assets are acquired by a third party, personal information acquired by us may be one of the assets transferred to the third party.

Security of Personal Information

the Direct Marketing Association of Canada  employs physical, electronic, and procedural safeguards to protect the personal information you provide to us.

Disclosure Of Your Personal Information

The Direct Marketing Association of Canada  does not sell or exchange lists or any other information about our customers, with any company outside of the Direct Marketing Association of Canada, with the exception of those business partners that participate in the requested fulfillment of services such as purchase delivery, online marketing, direct mail and e-mail.

The Direct Marketing Association of Canada  may also give your personal information to its authorized employees, directors, and managers to help the company perform business, technical or professional services. We may also disclose your personal information to government agencies or regulatory authorities when deemed necessary. Of course, DMAC will never reveal your personal information to any third party without your prior knowledge and consent, unless the company is required to do so by law.

Children

directmac.org is not directed to, nor do we knowingly collect any personal information from, children under 13.

Cookies

The term "cookie" refers to small text files that are transferred from a website to a visitor's computer hard drive to enable the host website to track the visitor's activities while on the website. Cookies can enhance the service you receive at our site, and allow the Direct Marketing Association of Canada  to determine the effectiveness and popularity of our site. Our cookies do not contain any personally-identifying information, such as your name, or sensitive information, such as your credit card number. Web browsers often allow you to erase existing cookies from your hard drive, block the use of cookies and/or be notified when cookies are encountered. If you elect to block cookies, please note that you may not be able to take full advantage of the features and functions of the site.

Changes To The Privacy Policy

We recommend that you review this Privacy Policy periodically, as the Direct Marketing Association of Canada  reserves the right to change its provisions at any time. If we decide to change provisions of our Privacy Policy, we will post the changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Your continued use of directmac.org following the posting of changes to this Privacy Policy will mean you accept these changes.