Email Marketing

Rogers Fined Under CASL

Rogers Media Inc. agrees to pay $200,000 for allegedly violating Canada's anti-spam law

November 20, 2015 – Ottawa–Gatineau – Canadian Radio-television and Telecommunications Commission (CRTC)

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Rogers Media Inc. has paid $200,000 as part of an undertaking to resolve alleged violations of Canada's anti-spam legislation (CASL).

An investigation launched by the CRTC's Chief Compliance and Enforcement Officer alleged that Rogers Media failed  to comply with various requirements of the law between July 2014 and July 2015. During this period, the company allegedly sent commercial emails containing an unsubscribe mechanism that did not function properly or which could not be readily performed by the recipient.

In addition, in some instances, the electronic address used to unsubscribe was allegedly not valid for the required minimum of 60 days following the sent message. Rogers Media also allegedly failed to honour, within 10 business days, requests from some recipients to unsubscribe from receiving future commercial emails.

As part of the undertaking, Rogers Media will improve its existing compliance program to ensure that its activities are fully compliant with CASL. Since CASL came into force on July 1, 2014, enforcement efforts have resulted in payments of close to $400,000 further to undertakings and issued monetary penalties totalling $1.1 million. These amounts are payable to the Receiver General of Canada. Read the official announcement...